Gavin West, Director

Ampla has over 17 years experience in indirect tax, including working with HM Revenue & Customs, the betting & gaming industry and in practice within the Big 4. We have extensive experience of VAT partial exemption; HMRC inspections and disputes; litigation and instructing Counsel; place of supply and fixed establishment issues as well as being able to assist clients with all aspects of indirect tax compliance and reporting;

Whilst working within the Big 4, Gavin West (Director at Ampla) was responsible for leading indirect tax services to the betting industry across the UK & Ireland  and also played a key role delivering the firm’s strategy in this area.

During 13 years working within the betting and gaming industry we have gained experience of working with all key stakeholders including operators, regulators, trade associations ; HMRC, Treasury, leading Counsel, and solicitors and professional advisors.

  • Extensive experience of negotiating partial exemption special methods with HMRC
  • Experience preparing instructions for legal Counsel and supporting indirect tax litigation
  • Advising clients on structuring operations in all major eGaming jurisdictions
  • Advising operators, regulators, trade associations and other industry stake holders in relation to VAT and gaming duties
  • By side diligence on land-based and eGaming operators
  • An excellent working knowledge of gaming legislation.
  • Numerous projects advising clients on VAT place-of-supply rules
  • Experience of Advisory work through involvement in a number of growth strategy projects for clients.


What makes Ampla Consulting different?

With our wealth of expertise in VAT and gaming tax markets we are the number one choice for independent, professional advice.

International Markets

Ampla has experience of working across a wide range of markets. In the UK Ampla has gained significant experience in the more complex areas of VAT including partial exemption and place of supply of services. In addition Ampla has worked across all sectors of the betting and gaming industry, land based and eGaming, in the UK, Gibraltar, Alderney, Malta, Isle of Man, regulated EU Member States and British Colombia.

Cross Discipline

Ampla has developed an extensive operational knowledge of the betting and gaming industry and has experience of working with companies and organisations in designing and developing strategies for growth. Ampla applies this knowledge when approaching indirect tax issues ensuring that solutions work from a commercial perspective and meet company objectives.

Years of Experience

Ampla’s team has over 17 years experience of VAT and indirect taxes. Positions include Director level within the Big 4; working within HM Revenue & Customs; and managing the indirect tax function of one of the largest betting and gaming companies in Europe. Building on these experiences Ampla is able to understand issues, develop solutions and offer insights from a number of different perspectives.


What our clients say

  • I have worked alongside Gavin over the last few years with a couple of mutual clients. I have found his sector knowledge, subject knowledge and professionalism second to none and would gladly work with him again in the future.

    Ray Stone

    Business Modeller
  • I have known Gavin since 2008 when I worked on the Gaming Executive Summit and can say Gavin is one of the first people I go to for advice on the gaming sector. Gavin through an intrinsic knowledge of the gaming sector has always provided me with first class help assistance and is someone I have and continue to enjoy working with immensely

    Gaming Executive Summit

    Simon Westbury
  • Highly personable and knowledgeable Gavin is an absolute pleasure to work with.

    Le Prevost Consultancy

    Robin Le Prevost / CEO
  • Ampla has provided a number of indirect tax technical services to the Group. Their extensive industry and indirect tax experience and professional approach seeks to deliver an efficient and effective level of service -

    Aspers Group

    Aspers Group

    Martyn Kennedy / Finance Director
  • Gavin assisted on a number of high profile projects during what was a very demanding and challenging period all round in the business and sector - he was always a pleasure to work with as well as being a good 'sounding board' which was really appreciated as well.

    Matthew Garrett

    Matthew Garrett

    Senior Manager
  • Gavin is in my experience an unsurpassed expert in his field. Easy to work with, Gavin provides clear and comprehensive advice. I enjoy working with him and commend him for his work.

    Mishcon de Reya

    Mishcon de Reya

    Les Allen / Partner